日积月累作船桨，逐浪扬帆渡长江。经过在企业家学者项目五年的课程学习与实践，首二班房超同学在9月10日迎来他的最终答辩时刻。房超同学在答辩现场阐述了《城市综合体价值研究——基于北京华贸中心管理实践》，共同关注城市综合体发展规律与提高我国城市综合体发展质量，最终通过答辩！恭喜房超同学！

历练之路

房超同学在企业家学者项目

企业家学者项目整合全球优质教育资源，打造极具前沿性和系统性课程，在框架模块、聚焦模块、专题研究+实践课堂这三大核心课程中，涵盖2大金融主题与4大微观主题，探索6大宏观方向，定制化行业专题，走访行业内领军企业。房超同学正是在理论与实践跨界的碰撞中，培养出了应对新商业文明下可能出现的新问题与新挑战的能力，他的学习从“理解 - 判断 -实践 - 引领”的旅程一路走来，跨越式的思想突围，让他在企业家学者项目历经了新商业文明的一次次洗礼。

让我们一起回顾房超同学的精彩答辩时刻。

学术的见证者

房超同学论文答辩由来自长江商学院与新加坡管理大学的三位教授共同见证！

Prof. LI Haitao
CKGSB, Supervisor
Prof. YU Jun
SMU, Committee Chair

Prof. ZHANG Yichong
SMU, Committee member

思想之舞

房超：城市综合体价值研究——基于北京华贸中心管理实践

论文摘要：

随着近些年中国经济的迅速发展，以及城市化进程的不断加快，城市规模在不断地扩大，城市人口急剧增长，为缓解城市居住、交通和环境等日益恶化现状，集居住、商业、办公、旅馆、文化娱乐等多种不同功能于一体的城市综合体，成为了众多城市管理者和开发商的热门选择，据统计，到2015年底之后，在全国50座主要城市中建成、在建、待建城市综合体项目超过2000多个。由于每一座城市综合体一般都具有超大规模、占据城市核心地段、拥有优质的交通资源、投资规模巨大等特点，其成败不论是对市场还是对城市发展、对社会发展都会产生巨大的影响。

房超同学在答辩中

与此同时，中国城市化浪潮促使房地产行业突飞猛进，不到三十年时间，年销售超过千亿的企业巨头近年已屡见不鲜，但依托传统的住宅滚动开发模式已经难以为继，一些严重依赖土地储蓄的龙头企业陷入商业发展模式的困扰，优质的城市综合体运营带来的丰厚回报正刺激他们更加关注这一领域。

然而中国内地城市综合体发展面临严重的速度和质量问题，过热的风险正在孕育，优质的城市综合体固然可以在城市发展中发挥引擎的作用，但平庸的、大而无当、甚至投入使用便陷入奄奄一息的项目并不鲜见。

因此，重新梳理城市综合体的价值，揭示发挥城市价值的关键因素，回归理性，无论是对于开发企业还是对于城市管理者，都具有现实意义。

本文拟基于自身主持策划、开发建设、管理运营的中国最大的城市综合体之一——北京华贸中心的管理实践，结合国际国内知名的城市综合体案例，运用城市规划、建筑设计、管理学、经济学、社会学等原理，梳理出城市综合体的真正价值，以及决定这些价值的关键因素，以此揭示城市综合体发挥城市价值的逻辑与机制，为学术界、房地产同行以及城市管理者打开新的视野，进一步认识和把握城市综合体发展规律，共同提高我国城市综合体发展质量，促进城市健康发展。

ABSTRACT：

In recent years in China, with the rapid development of China’s economy, the acceleration of urbanization, the extension of city size and the rapid growth of urban population, living conditions, traffic and environment in the cities are getting worse and worse. Under this background, urban complex integrating a series of functions like “living, business, office, tourism, culture and entertainment etc” has become popular with the urban administrators and developers in many cities. According to relevant statistics, by the end of 2015, there had been more than 2000 urban complexes (including the ones which have been completed, the ones which are being constructed and the ones which are to be completed) in 50 major cities. Normally, each complex has the common features like super-big size, locating at the downtown, superior traffic resources and large amounts of investment. Generally, no matter how the urban complex develops, it will greatly affect the market, urban development and social development.

In the meantime, urbanization in China greatly benefits the rapid development of real estate industry. In less than 30 years, there have been many enterprise giants with an annual sales volume of more than 100 billion. However, it is difficult for these enterprises to go further if they still follow the traditional mode - progressive development. Especially for those giants who majorly depend on land banking, they are being trapped by the business development modes. Under this background, they are keeping a close eye on the great profits provided by superior urban complex.

In some cities in Mainland China, urban complex is facing severe problems - the development speed and quality. That is risks are being raised. Of course, superior urban complexes can play a role as an engine to drive the urban development but there are still urban complexes which fail their functions.

Therefore, it is quite necessary for us to re-tease the value or urban complex and figure out the key factors affecting urban value, try to get urban complex developed rationally. This is really useful and meaningful for both the developers and urban administrators.

In this paper, the management and practice of China Central Place -one of the largest urban complexes, which is responsible for its own planning,development,construction,management and operation, is used as an example, as well as some other urban complexes in China, this paper teases the true value of urban complexes by using principles related to urban planning, architectural design, management, economics and sociology. Also, this paper teases the key factors determining the urban complex value, by which logic and mechanism used by urban complex are figured out. What is studied in this paper helps to widen new eyesight for the academicians, real estate developers and urban administrators, and then they can better know about and master the development laws of urban complex. Accordingly, urban complex in China can be developed in a healthy and high quality way.

房超同学与导师们合影

房超同学作为一名房地产市场化开发的先行者，在自己的工作实践中亲身体验，并在企业家学者项目的课程学习中洗礼蜕变，带着探索的热情与勇气一步步走来，最终顺利通过答辩，相信在今后的日子里，房超同学的灼见与智慧，将会对整个行业的发展不断推进助力。